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Channel face · Banca platform
Pru inside your bank's app.
Same Capability APIs, white-labelled. Partner banks drop a Pru widget into their app — co-branded experience, instant approval, commission auto-credited to the relationship manager. Try the bank switcher below.
Banks live
4
Banks in pilot
3
Policies / month
11,200
Go-live SLA
<12 wks
Switch partner bank
9:41
85
IC
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Rohan S.
Savings · ****8821
₹4,82,310
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ICICI × Prudential
Pre-approved offer
Insure your family — quote in 30s
Family floater · ₹15L · from ₹3,200/mo
Backed by Prudential Health · Issued by your bank
Recent transactions
Zomato-₹482
HDFC SIP-₹15,000
Salary credit+₹2,40,500
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What the bank gets
Co-branded experience — Pru widget inherits the bank's brand tokens, fonts, copy.
Instant approval for pre-approved customer cohorts (the bank knows the customer, we know the policy).
Commission auto-credited to the relationship manager's CRM ledger within 60s of issuance.
Quarterly bordereau and reconciliation — the kind of rigor that wins enterprise.
What we get
Distribution at scale — 240M+ savings accounts across the four live banks.
Banking trust — customers buy because the bank vouches, not because Pru cold-calls.
Zero agent training cost — the bank's RMs are already certified for IRDAI insurance distribution.
Lower CAC — banca quotes convert at ~38% vs aggregator's 6%.
Live partners
IC
ICICI BankHD
HDFC BankAX
Axis BankID
IDFC First BankThree more in pilot — Kotak, Federal, Yes Bank. Average go-live SLA from kickoff to first policy issued is under 12 weeks.
Curious about other channel faces? See POSP onboarding or the developer SDK.